How To Grow A Cash Cow YouTube Empire
This article is a transcript of a conversation I had with Chase Namic on my podcast Young Smart Money.
Chase: So it’s a matter of getting that first video to get traction and then once you get traction on that first video you double down on that and just make a bunch of spin-offs which is exactly what we did and that’s exactly what I’m doing on these channels.
Apple: Welcome back to Young Smart Money with me your host Apple Crider. Today we have somebody on the show who is doing really big things. This guy is making over $50,000 a month on YouTube, through 15 different YouTube channels. This is not a business model that I’d ever come across before but one of you guys who’s listened to the show shot me a DM on Instagram said you got to get Chase on the show. I said I don’t even know who Chase is but I looked into him and this dude is doing some huge, huge things. He’s 20 years old he’s making over $50,000 a month up to $70,000 a month right now on YouTube through these different channels! It’s a very interesting business model, I think you’re really going to enjoy it and if you’re looking to grow any sort of significant social presence or really just start monetizing on any social media channels, this is really going to be a valuable episode for you. And if you’re looking to get into the YouTube business model side of things, this is one that not a lot of people are talking about and Chase really knows his stuff here. He’s got a system down to the T that he uses to build scale and monetize these channels, so you’re not going to want to miss this episode. Without further ado, we’re gonna bring Chase on to Young Smart Money.
All right Chase welcome to Young Smart Money. How are you doing today?
Chase: Doing well, how are you?
Apple: I am doing fantastic, so Chase is somebody who, you guys heard the intro, he’s doing some really, really crazy stuff on YouTube so I really want to dive into this right off the bat and just get into what you were up to over on YouTube. If I’m not mistaken you run what you call cash cow YouTube channels?
Chase: Yes, so that’s more appealing essentially their delegation channels so I have what editors, script writers, commentators, graphics designers, producing the content. One of the channels, if you want to look it up, is simply Fortnite. I’m running about 15. Basically I have a partner on me and Michael run that and then I have 14 other channels as well I don’t disclose most of them and reason being is just because obviously people will straight rip my content. Don’t wanna mess with that. But yeah so simply Fotnite is one of them, if you guys want to search that up and I run 14 others and predominantly I’m making channels that are in high CPM niches. So on YouTube most people get about $1 per thousand views and I’m going out there and I’ve spent hundreds of thousands of dollars on these channels and on different niches. I’ve found what niches advertisers pay the most on and I’m going in and creating channels on those niches to capitalize to obviously make the most money possible with the least amount of views.
Apple: 100 percent! That’s wild! When did you start this? When did you start making YouTube channels like this?
Chase: About three years ago.
Apple: Three years ago, and how old are you right now?
Apple: You’re 20! Wow that is wild! So over three years you’ve built up 15 of these channels?
Chase: Yes. Most of which aren’t profitable, about a third of them are profitable, most of which started recently and three years ago I wasn’t making money, that’s when I started. I‘m at now 15 of them most of which started recently because I just started making like a lot of money for the past year, anywhere from like 50 grand a month. December was my best month around 70. I’m reinvesting a lot of that money I’ve started a lot of new channels, most of which like I said aren’t profitable but I’m fine with that because I’m essentially planting those seeds for the long term and I don’t care if they don’t make money for five six months because the ones that are profitable negate the ones that aren’t. It’s essentially just planting those seeds for the long term.
Apple: 100 percent! So take us back to day one what made you want to start a YouTube channel. The first channel, was it something with your face on it or was it one of these delegation channels?
Chase: No the first one I was producing the content, it was just like gaming content: Call of Duty, whatever… I was the content guides for about 80k subscribers then I converted the channel. It wasn’t making a lot of money even at 80K subs, but I essentially converted the channel and that’s when I started delegating so once I got to 80k I gave someone equity in the channel, they started the content. The channel blew up, took like four or five months. It started making 15, 20 grand a month and ever since then I leveraged that income to start more channels and obviously here we are today.
Apple: 100 percent! What gave you the idea to bring somebody else on? Was it just like you saw other people who had more expertise than you?
Chase: It was that I wasn’t that good at making videos, to be honest with you. I just really wasn’t that good at it. So although I got to 80K I thought getting someone else on board would honestly expedite the process. If I found someone who’s better than I was I thought that would work better and it did.
Apple: All right. So you got to 80k, you took this guy on, he was really boosting your channel views, the money you were making… when did you decide to start that next channel and what made you want to scale this up even more than just one channel? It was already making you a significant amount of money.
Chase: Honestly at the time when I first saw, I was like 18 when I started making money, I was making like 20 grand month. At the time I thought it was crazy good money, but after five, six months it was still great money but I knew there was a lot more potential. I saw that there were people making four, five, six hundred thousand dollars a month on YouTube and there’s people making more than that. So I was like, “what if I want to get to the real money?” It’s gonna be hard with one channel because unless you do it like Faze Rug, or Logan Paul, or Ryan ToysReview. Unless you have a powerhouse personality channel to get leverage for merch and sponsor deals, it’s very hard to actually get to those serious numbers. Instead I took the route of just starting a bunch of channels.
Apple: 100 percent. The next channel that you started, was it also in the gaming niche? Did you expand that from that?
Chase: To be honest, I don’t remember what the second one is. When I started the second one, I started multiple right at that same time, but I’m pretty sure it was in the celebrity nice, although I can’t remember one hundred percent.
Apple: And was that second one fully outsourced from the get or were you very involved with that?
Chase: That was fully outsourced from the get. I had the money from the first channel to actually go ahead and start that. So right off the bat when that channel started I had a worker on board to produce the content.
Apple: Solid! Were you setting up systems the entire time with your first channel so that you could easily replicate this, or what did that process look like from migrating to one, to bring on a bunch of different channels at once?
Chase: It’s not necessarily systems in place. Some people think there’s programs you use to get views on YouTube. It’s not like that. There’s an API on the site and if you’re trying to use any type of root system it’s just not going to work.
So stuff like systems in places to running the whole process. I essentially schedule uploading content. I had a system in place where I still have this pretty much the same system in place. Obviously it’s refined a little bit but I have a Google Doc for each one of my YouTube channels and instead of going in and manually sending in one video by one video idea every single day to each creator, because I have one person that works on them some channels I have three four people working on them, depending on the channel, depending on the content, depending on multiple variables that go into it, so essentially I have a Google Doc with a month worth of video ideas. Instead of me having to go in and manually sending in a video every day, the content teams already know what contents are supposed to be done. They could go ahead and get ahead of schedule or if they do stay on schedule doesn’t matter. I’ll wait for a batch of videos to be sent in and then on the weekend I’ll just schedule the upload for the week. It really doesn’t take me a lot of time at all. Running these channels is really not that time-consuming.
Apple: But you’re still the one that’s coming up with the video ideas?
Chase: That’s correct.
Apple: Okay. Is that just through keyword research, you just know the market so well by now, or what is that looking like?
Chase: I say keyword research is a big one and then also since I’ve had skin in the game for so long I could come up with some stuff myself.
Apple: 100 percent! Are these people that you’ve brought on are you giving them equity, are you paying them a flat rate, what does that look like?
Chase: Ever since the first channel I did flat rate reason being was because the equity in the long run kills you if you end up making a lot. Obviously, if you’re in the position where you don’t have a lot of money, when you’re starting, you have no choice, but at this current point it only makes sense to pay a flat rate. Obviously sometimes you will have workers that aren’t great. I’ve dealt with a lot of workers that just half-ass their content and whatnot because it’s paying them a flat rate. They know what they’re gonna be paid so some of them will just they won’t care. It’s a lot of going through a lot of workers trying to find people who are actually good and then not having a lot of turnover. That’s another thing as well I don’t have too much turnover because I pay them pretty well.
Apple: Got any tips for finding good people?
Chase: I would say like there’s websites like upwork, freelance.com. You could obviously cold DM people on Instagram. You could go on Twitch find live streamers. Obviously you don’t want to message people who are already making a lot of money. If you go on Twitch and you message a streamer who’s already making like five grand a month they’re obviously not gonna work for you unless you offer them more than that. So it’s finding up-and-coming potential and just giving them a pretty good offer and you don’t wanna message just two or three people, you wanna message like a hundred two hundred people so that’s what I do. At this current point I don’t have to message too many people when I start a channel, just because I’ve literally pulled the cold message probably 1,500 to 2,000 people over the years so I already have a backlog of people who I know are interested so that helps significantly.
Apple: That’s wild dude so are most of these channels repost channels or most of them
Chase: So none of them are repost. A lot of people think like compilations and re-uploaded content is like a good route to go and I have a lot of people that messaged me saying “oh so are you doing creative commons?” You really can’t do that. Three, four years ago you could have done compilations, all that kind of stuff. Bbut now YouTube is more strict than ever, so you either have to have 100% original content, or you have to have content that’s transformative in nature. Other than that you literally won’t be able to monetize through Adsense. Unless you do compilations and then you promote like a merged site or something like that won’t be able to monetize compilations or re-upload people’s content. You won’t make money out of it.
Apple: Wow and I mean that’s something that a lot of people think is a big opportunity right now and it’s very trending on YouTube. But I think it’s just the longevity of things makes more sense to actually be producing original content.
Chase: Definitely, but the thing is the problem with people nowadays they think of instant gratification, they don’t wanna work for it long term.
Apple: 100 percent, hundred-percent. No one’s willing to put in the work. Everyone wants to make the money. Something that I’m curious about as well is what do you really bring to the table to these creators. When you reach out to somebody and you’re like “hey I want to start a channel, I want you to be the face of it,” other than the money, what’s your what’s your pitch to them looking like?
Chase: It’s the money I mean a lot of people ask me “why would they make the videos for you if they could go make their own channel?” Here’s the thing: I’m not contacting people who are already cashflowing. I’m contacting people who are probably making $40 a month if that on their YouTube channels. You know, small creators, freelancers, on UpWork, on freelance, these other websites, these creators on Twitch that are up-and-coming, they’re not making money now, so if they could go ahead and get 750 bucks a month off the get, a lot of them will do it. Obviously, not everyone’s gonna be interested. Every single person I message does it but at the end of the day you will find people that are interested because a lot of people would rather get paid today than have to work seven months and potentially risk not making anything so that makes sense
Apple: That makes sense, that makes sense. But like what do you see in a creator that’s only making $40 a month that makes you think like “okay if I bring this person on they actually have the potential to create a big channel” as opposed to what they’re doing right now?
Chase: Well, there’s a lot of good creators that don’t get a lot of views because they’re not good at marketing. The problem is that most people on YouTube, they’re like a one-man show so they’re essentially doing the editing, the commentating, the script writing, the uploading, the optimizing, and marketing. When you’re one-man team making a YouTube channel it’s a full-time gig that takes so many hours that’s why I a lot of clients I work with where I help them set up their own YouTube channels they want to do the same thing onto it, like content delegation.
Apple: How do you find the potential in people?
Chase: So essentially looking for people that can edit and commentate, those are the main two skills I’m looking for, mainly editing commentary is very important as well, but editing definitely is number one. Because if someone’s good at editing usually they have a good work ethic they’re gonna produce good content.
Apple: That’s a very interesting thing to pick up on and I really wouldn’t have thought that would be the first place for you to look. So are you doing all that yourself, scoping out next upcoming talent? Or is that is that —
Chase: I do hire some people to do it. I do it sometimes myself but like I said I don’t really have to that much. Sometimes I will. This week I’m buying a lot of channels. I’ll try spending about ten thousand this week on buying just bigger channels so I have someone who’s already going out there just finding up-and-coming creators for me for those channels, but for the most part when I’m starting a new channel I don’t have to do that, just because I a backlog of people. But sometimes if I’m buying a really big channel I want to make sure I find someone who’s very, very good to work on that channel to work on that channel. That’s another thing a lot of the channels I start aren’t starting from the scratch. I’m actually buying pre-built channels.
Apple: Hmm… what does that process look like?
Chase: It’s essentially going out there finding channels that already have an initial subscriber base and I’m buying them and just converting them so I don’t care if the channel is a makeup channel, I don’t care really what it is. If it has an initial subscriber base, and it has a decent amount of initial views per video the view velocity, that’s like one of the most important variables on YouTube is, view velocity. The views you get from the first 24 hours of uploading. If it has a good amount of that, then I’ll purchase the channel.
Apple: You’ll convert it to a different niche.
Chase: Exactly, I mean, it depends if it’s already in a good niche, then no. But that’s yet to happen to me once, it’s always in a random niche, or a different language or something like that.
Apple: Really? And then and are you still able to get significant views on that because I would think if a channel’s got 100k subs in in makeup and you converted into a gaming channel, you would think that would have some kind of impact on the traction that it’s getting.
Chase: Yeah, the short term, it definitely does, a hundred percent. They don’t blow up initially by any means but I convert them. For instance my partner converted the channel. It was a movie channel, a list channel. We converted it to gaming and it took probably about four to five months to start getting traction but once we started getting traction, we double down on what works, weed out what doesn’t, and then the channel blew up. So it’s a matter of getting that first video to get traction and then once you get traction on that first video you double down on that and just make a bunch of spin-offs which is exactly what we did and that’s exactly what I’m doing on these channels. It doesn’t happen right away, initially the channels really get hindered in the algorithm. That’s not what people subscribe for so they’re gonna click on the videos and click right off which will drain the audience retention, which will make it so the video’s pretty much have no chance of performing, but that’s for the short term. Eventually those viewers will just unsubscribe. The ones have some slight interest will stick around so it is a process converting the channels, by no means do they blow up first or second month, but it does happen.
Apple: Hmm… hundred percent. So when you’re starting a new channel when you’re converting a channel how do you come up with video ideas? What are some of the strategies you use to find effective keywords or what are some of the effective strategies that our listeners could apply if they’re trying to start their own channel?
Chase: I’m basically going out there I’m looking for whatever already is garnering views. So if it’s already garnering views on YouTube, I’ll go into that category. If it’s not, typically I won’t. I’m gonna go in and just like look at the top performing YouTubers this month or the last few months. See what they’re doing and if it’s working for them, it’ll work for me. That’s how I look at it.
Apple: Mmm… 100 percent. So you’re not reinventing the wheel out there. You’re really just seeing “okay this has worked for this person, I’m gonna make my own version of this or something like that.”
Chase: Exactly, yeah.
Apple: Okay perfect. So when you decide on a niche, what does that process look like for you? What makes you pick one niche over another? Is it really just something you’ve learned over time? Is it you want to find somebody who’s already creating good content in that niche and then find a channel for them? Or what is that looking like?
Chase: Basically looking at whatever niche is yielding the highest CPM. Whatever niches pay the highest per thousand views, I’ll go in and I’ll make a channel based around that and I will just hire a team and get things rolling off that niche.
Apple: Hmm… okay so you go for the niche first instead of the creator.
Chase: Oh yeah, yeah, definitely. Well first I have to set up the channel. A lot of times they want to obviously see a channel that they’re gonna be working on. So if I say like “ohl the channel’s not ready yet,” they might be skeptical, like “wait is this legit?” So I like to have a channel already ready to go before I actually get into creator acquiring and everything.
Apple: What do you mean by “ready to go?” Is it just like sitting there with no videos? Do you get some content created for it or what does that look like?
Chase: No, just at least have a channel that has a logo, a banner, and all that kinda stuff, so it doesn’t have to have videos on it, but the creator wants to see like “okay is there a channel that I’m gonna be posting?” like they at least want to have some sort of gist of what they’re going to be.
Apple: Hmm… 100 percent. Now are you driving any paid traffic to these channels or is it all organic, just viral video growth?
Chase: Sometimes not too much paid traffic. I have a large network of friends on YouTube that has a mill to two subs all the way up to 10 to 15 million, so a lot of the times we’ll go ahead and cross promote, which will give ourselves more initial views. There’s a thing on YouTube called the community tab which we’ll take advantage of that. We’ll community tab our channels and that works very well and I also have a two million network on Instagram so sometimes I’ll post like story swipe-ups on some of the accounts to promote them, but I’ve noticed on Instagram it’s very hard to get viewers to translate over it so not too much paid traffic. If I do it’ll be like some Instagram story swipe ups on some other accounts like YouTube for fan pages and whatnot, but mainly just cross promoting through my YouTube network like the people I’m friends with.
Apple: A hundred percent, and how important has your network being throughout this entire process of you growing this online business?
Chase: Definitely super imperative. Look, you are who you surround yourself with. So by me being around people that are making 200 thousand a month, 40 thousand a month, whatever the case may be, I see that I see that potential and because I’m around it I know it’s possible. So I know I’ll do it myself. Being actually involved with a group of people who are dong big things that have the same ambitions it helps significantly.
Apple: How’d you find these people? Was it just like cold DM-ing or what?
Chase: No. We’re on a discord server for some of the top YouTubers like Ali-A and Mr. Beast. I’m wondering also, see some other names on here, just some pretty big YouTubers and we’re all along there. I met most of them through that discord and then some of them I just met like while I was on the come-up of YouTube, they were doing similar content. So we just like ended up stumbling upon each other and then went from there.
Apple: Dang. Yeah, it’s so imperative to have a network of people that you can associate yourself with. They can really help you get to that next level and honestly that’s one of the biggest differentiators that I’ve seen a lot of my guests were surrounding themselves with those people that were pushing to do more and to be more. So I think that’s so essential and just surrounding yourself with those types of people is really gonna help you.
Chase: Exactly, a hundred percent.
Apple: Moving on to Instagram for a second you said you had a two million network on Instagram. When did that start happening?
Chase: Drawn accounts just for fun, probably a year and a half, two years ago and I grew a few accounts up and then I just started buying other accounts. I wasn’t even making much money, I was just doing it for fun, but I was just growing a bunch of accounts and then I was buying a bunch. The Harry Potter account Ron Weasley I’d bought that. They had about like 60K followers and now it has I think like 240K or something like that. Then I bought like a Walking Dead page, but most of the pages I did grow from the get but at this point I just have workers running them. I grew them like off again initially, but it’s too time-consuming, it’s like 15, 18 pages, and I’m starting hiring more and more people. I just hired another guy this week to run another 3 to 5, he’s running 3 accounts. I have another guy who’s running 4 accounts. I’m looking to hire someone front 5 accounts and it actually doesn’t cost that much to hire these people to run these accounts. So at this point, just to spend, whether it’s gonna be a thousand, two thousand bucks a month to have people running accounts in the background, I think in the long run it could pay having just five to ten million network, I don’t really care if it makes money now, just having that for the future.
Apple: A hundred percent, just building up those assets over time. So you’ve also started teaching other people how to do this stuff you’re doing on YouTube, right?
Chase: Yeah. I essentially have a partnership program and a mentorship program. I mentor people one-on-one, I do coaching sessions, and then I have a Partnership Program where people pay me to actually partner with my channel as well.
Apple: Dang, that’s solid. When did you decide to start scaling into the teaching side of things?
Chase: For the last two years, ever since I’ve actually been starting actually making money on YouTube. Doing it for free, didn’t start making money for about 2 years ago. I was just wasting a bunch of time because I was making a lot of money, but I wasn’t doing the work. I was delegating. So because of that I had so much free time and I was just killing that time like playing video games, just sitting in discord calls with friends. Instead I could have been using that time to make more money. So I essentially decided to do it because I saw there was more money to be made and obviously it can help people as well, which it has helped a lot of people.
Apple: 100 percent. You ever thought about making a course or you like doing the one on one thing?
Chase: I am gonna have a course in a few months but what I’m gonna do is mentorships and then upsell the course and I’m still gonna do the mentorships as well but I will probably course than like two, three months, that’s it.
Apple: Mmm… hundred percent hundred percent. The one-on-one stuff is great, but I would assume you got to be a busy guy, you’ve got to be taking a lot of these calls so finding some kind of scalable way to do, that’s got to be gotta be big.
Chase: Yeah, exactly, and I charge a lot. So a lot of people asking why I do it. I mean people offered me three to four hundred bucks for an hour like I’ll decline that little bit I won’t do that. I just want like a thousand bucks so that it is worth it. So that’s why I’m doing it. People ask like “oh wow, if you’re actually making 50 grand a month on YouTube what do you do that I really wouldn’t for three to four hundred bucks?” I have so many people offer and they could attest to that but it’s the fact that for a thousand dollars I’m definitely down to getting to call someone and show them the ropes. At that point it’s actually worth.
Apple: Hundred percent, hundred percent. So what is your day-to-day typically look like?
Chase: Just pretty much schedule uploading on YouTube, speaking to workers, starting new channels, coming up with new channel ideas, looking up like other niches to make channels around, speaking of workers, I have a lot of workers, probably 12 to 15 at this point. So like speaking to them if they ever have issues, sometimes the videos will get claimed, they’ll have copyright issue so dealing with that, growing my personal Instagram, posting stories on there, responding to DM’s. I would say that’s pretty much it.
Apple: So pretty busy, pretty busy. Do you have any like processes that you implement to sort of block your time out or what is that looking like? Or do you kind of run from place to place?
Chase: What do you mean by that?
Apple: Do you delegate like Monday is just for this, or like my mornings or just for this?
Chase: No, I don’t really do that. I don’t really have a set day.
Apple: Okay, okay, that’s fair, that’s fair. All right. I want to hop on to some of the questions that I’d like to ask all of my guests, are you feeling ready for it Chase?
Chase: Yeah, yeah. I want to ask you some questions too. It’s because we never got to speak before the call.
Apple: I like it when the guests turn it around. So yeah, the first thing I want to ask you– we can go back and forth actually so I’ll ask you one, you can ask me one, how’s that sound?
Chase: Yeah, yeah. That’s fine.
Apple: All right, perfect. So the first thing I want to ask you is what are you excited about right now? That can be something in your business, something in the wider realm of business, of your life, just like what’s something you’ve genuinely excited about right now?
Chase: Right now just getting up to a million dollars a month in income. My business is growing a lot right now, so I said I can make fifty grand a month but these last few months it’s honestly have been quite a bit more than that.
Apple: A million a month, that’s absurd dude.
Chase: (laughs) That’s not how much I’m making. But that’s what I’m looking forward to make. I’ve never made close to that. My best month I’ve made around 70, but obviously that’s before workers. So when I say I’m making fifty grand a month bear in mind I am reinvesting a lot so 10 thousand dollars a month, I’m spending right back into the business on workers. So it’s still a lot of money, the margins are crazy if I wanted to, my margins would be way higher that that, but the fact that matters I’m reinvesting.
Chase: Well now, so my goals really right now is just to focus on getting to about a million a month just starting a bunch of new channels growing my Instragram, coaching business, the partnership business and everything like that. That’s the main thing I’m looking forward to ‘cause I think I’ll be there within a few months maybe four or five months, or maybe four.
Apple: Solid, solid. Dang, dude that’s huge. You’re setting those big goals, you’re setting those big goals. Dang.
Chase: Yeah all right, so let me ask you. So I saw you run another Instagram page if I remember correctly ‘cause I’m pretty sure that’s how I found you. What is it, like the Napoleon Hill Page?
Apple: No I run Investing Simple.
Chase: Oh okay, maybe I got that mixed up, okay Investing Simple. Do you have someone running that for you or do you run that?
Apple: No, I run that.
Chase: That’s I wonder like the business accounts, a lot of these business pages, do they generate good income? You don’t have to give exact numbers or anything, but do they generate quite a bit?
Apple: Yeah. So I mean with that page in particular, we’re monetizing it. So I’m not the owner of it, I just manage it. The owner has a blog. We’re basically business partners, but he has a blog that I don’t really mess with that he monetizes. That, and on the back end he’s got a YouTube channel that he runs, but on the page itself we’re selling shoutouts for making a couple thousand dollars a month off shoutouts. It’s nothing huge but it’s decent for just, people message you, tell them how much it is they pay you.
Chase: Yeah exactly.
Apple: Yeah all right. The next thing I’m wondering about is what habits do you have that have served you well? Doesn’t sound like you have a ton of structure in your day, but you have any things that you do on a routine basis that have helped you get to the next level?
Chase: Oh yes, just working consistently over time. So I don’t have an exact structure every day, I mean I kind of do. But just a lot of people will do a lot of work in small spurts of time, but it’s much better to actually do less work incrementally consistently over the long period of time. Those people don’t do that because most people pick something up two or three months get no results then they put it down. You know, just sticking with it and continuously working at it. That’s definitely one of the biggest things for me, and then obviously there is some times where you want to quit like there’s something called sunk costs, where a lot of people will…. That’s a lot of time and energy into something and money into something and they never want to give it up even though it’s a horrible concept, it’s a horrible business, horrible whatever it is. You know they’ll be three years into a YouTube channel that’s not getting results, but they’ve sunk so much time energy and money into it, but they want to just keep doing it and it doesn’t make any sense, but they do it because of the actual time and monetary investment they have into it.
Apple: Mmm… hundred percent.
Chase: It’s sort of like a catch-22.
Apple: Yeah, I mean when you’re throwing good money after a bad — it’s just not a good place to be in and sometimes you really just got to sit down and be like “all right it’s time to cut my losses,” even though you have sunk like months into something, it’s just not worth you pursuing it right now.
Apple: All right, floor’s yours (laughs).
Chase: Oh yes, so in terms of is Instagram right now your predominant business or do you have something else on top of that?
Apple: No, so my main thing is the podcast actually it’s a top 100 business podcast. So it’s getting a lot of traction lately and really just monetizing them out of the back end. So I’m doing a couple joint ventures right now, gonna be launching a couple courses in the next few months, so yeah it’s mostly just back-end stuff on the podcast. To be honest, Instagram’s really just a side thing.
Chase: And what’s your main way of actually promoting the podcast?
Apple: Instagram, through the network that I have on there. It’s pretty much just Instagram. But like once you know the algorithm and like what Apple podcasts wants to see it’s really easy to take advantage of and it’s really easy to boost your rankings pretty quickly and get a lot of traction.
Chase: Also is that where you’re getting the majority of traction from is Apple or Instagram?
Apple: Well I’m driving people to the podcast hosted on Apple podcast, but through Instagram.
Chase: Yeah. I get you but you’re saying so you’re ranked top Apple Podcast?
Apple: Definitely, once you get the ball rolling, and then you get ranked then it just boosts and gets exponentially more and more.
Chase: Who runs the number one?
Apple: Who runs the number one? It fluctuates right now, I’m not actually sure who’s number one. It might be Ed Mylett, it’s definitely not Gary Vee, he’s up in like top five though. But yes it’s somebody who has a big name. Alright next thing I’m curious about is what content are you consuming if any? So you’re creating all this content, all these different channels, are there any books, podcasts, YouTube channels that you are consistently consuming?
Chase: Yeah I watch a lot of Grant Cordone, Millionaire Mindset. He’s really good, so the main one’s Grant Cardone for sure, Tai Lopez sometimes, value tame it? but definitely Grant Cardone the most by far.
Apple: Mmm… hundred percent, hundred percent. He’s got some good value there.
Chase: So my question: who are like some of the biggest guests you’ve actually had on the podcast?
Apple: Biggest guests, I guess it depends on what metrics you want to use. One of my earliest guests was Chelsea from the Financial Diet they’ve got like, at the point of interviewing her, they have like five hundred thousand subscribers on YouTube. At this point I’m sure they’re up to like 700 or so. That was probably the biggest YouTube subscriber count. I interviewed Josue Pena who’s got a couple million network on Instagram. I actually met him recently at the click funnels event. You should have gone to that man, it was it was a good time, it was good time. I met him, met Kevin David, some other big guys in the space, but there’s been a lot of really cool people.
Chase: It’s interesting.
Apple: What’s something you do in your business that isn’t inherently scalable because it seems like a lot of what you’re doing, is very you could mass-produce it, like you find this system you put it into place and you have the processes to make it grow but what do you do that has the Chase touch, like what do you do that’s very specific to you?
Chase: That’s not scalable would be the coaching calls. I’m trading my time for money at that point. Eventually maybe I won’t do them and if I eventually maybe I’ll just charge more, like Grant Cardone. I think he used to charge $10,000 for 30 minutes. Now he does the coaching sessions for $25,000 for 30 minutes so right now I’m charging about a thousand of the calls typically take around an hour to two, but in that hour two, the client’s getting a ton of information and value so that’s why they pay that price obviously. But, eventually if I’m making, say six hundred thousand a month, it won’t be worth my time to do a call for a thousand bucks. So I will either have to do two things, just completely disregard the calls and not do them at all, or raise the price drastically. So that’s probably, that’s the only thing I’d say I’m doing right now that’s not scalable.
Apple: Mmm… hundred percent hundred percent.
Chase: Yeah so in terms of Instagram do you think that… because they keep on cutting organic reach, have you noticed that?
Apple: Oh yeah. (lauhgs)
Chase: So do you think they’re gonna self-sabotage like Facebook or no?
Apple: I don’t know. They’re definitely moving down that route. I’m definitely I’m still optimistic. I’m not throwing in the chips yet because it’s still growing. There’s still a lot of people there. There’s still a lot of attention you can do a lot of with. But yeah, organic reach is tough and you really just gotta keep playing the system like I’m always changing stuff up and really just trying to see like “alright this really isn’t working right now. What can I do to change that up and for me?” It’s just a lot of experimentation and just rolling with the punches ‘cause they set the rules, you gotta play the game, that’s my philosophy.
Chase: I actually do have to head out, because I have a phone call right now.
Apple: Perfect. Well Chase, where can our listeners go to find out more about you and what you are up to?
Chase: Just Instagram @ChaseNamic C-H-A-S-E-N-A-M-I-C and that’s probably the best line of contact if you want to contact me, just through Instagram DM’s or anything like that.
Apple: Perfect. We’ll link that up in the show notes below. Chase, thank you so much for your time I really do appreciate it, appreciate you choosing to spend it here on Young Smart Money, any last words of wisdom you have for our listeners?
Chase: No, that’s about it and I definitely appreciate your time though. Alright man take care, have a wonderful day.
Apple: Well I hope you guys enjoyed this latest episode of Young Smart Money and got a ton of value out of it. If you did, do not forget to subscribe to the podcast, it only takes about five seconds, if you’re walking the dog if you’re going to the gym, pull that phone out of your pocket press that subscribe button and drop us some love in the ratings in review sections as well. Those really do help the podcast get in front of even more people and helps us get even more amazing guests on the show and I do read each and every one of your ratings, reviews, messages that you send me. They really do impact me and the show and show me exactly what you want to be seeing here on Young Smart Money. So again do not forget to drop us a rating, review, and subscribe over in iTunes and guys have a wonderful day, take care and I really do appreciate you choosing to spend your time here with us on Young Smart Money. Have a wonderful day.